The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

Related Mcqs:

1. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

2. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

3. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

4. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

5. The two ways in which a Company lengthens its carrying product line are __________?

   A. line consistency and depth
   B. average widening
   C. line widening
   D. line filling and stretching

6. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

7. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

   A. width of product mix
   B. length of product mix
   C. depth of product mix
   D. consistency of product mix

8. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

   A. product line
   B. product class
   C. need family
   D. product family

9. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

10. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

    A. average width of product mix
    B. average length of product mix
    C. average depth of product mix
    D. consistency of product mix