A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation
Related Mcqs:
- The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation - The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?
A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling - The adopter group who tries to come up with innovative ideas at higher risk is called?
A. late majority
B. early majority
C. innovators
D. early adopters - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing