A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - Considering the categories of services mix, the air travel with eatable is classified as _________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The categories of services mix and intangible are classified as the example of _________?
A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods - Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods - Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy - In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services