A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods - Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The categories of services mix and intangible are classified as the example of _________?
A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising
