A. public relations
B. advertising
C. sales promotion
D. personal selling
Related Mcqs:
- Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates - The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation
