A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels
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The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
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The third step in personal selling process after completion of pre-approach step is to?
A. qualifying
B. prospecting
C. follow up
D. approach
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The method of managing advertising budget at the level company can have money for is classified as?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration
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The theme of the message content which is related to self-interest of audience is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
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Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
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The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling
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The personal selling step in which the sales person asks for an order to the customer is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure
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The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
A. shipper approach
B. handling shipment
C. closing
D. follow up
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According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties
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