A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
Related Mcqs:
- The theme of message content which directs to the audience sense of what is proper and right is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal - The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal - The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style - The particular communication that must be achieve within definite target audience within specific time is classified as?
A. message decision
B. media decision
C. advertising objective
D. advertising evaluation - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The set of vehicles which are used to deliver message to intended audiences is classified as?
A. advertising objective
B. advertising media
C. reminder media
D. rational media - The type of communication channel that send message without personal feedback or contact is classified as?
A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels - The message framework design AIDA stands for?
A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action - In the communication process, the media and message are considered as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
