The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?

Related Mcqs:

1. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

   A. rational concept
   B. reminder concept
   C. creative concept
   D. persuasive concept

2. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

   A. market centered company
   B. competitor centered company
   C. customer centered company
   D. profit centered company

3. The set of vehicles which are used to deliver message to intended audiences is classified as?

   A. advertising objective
   B. advertising media
   C. reminder media
   D. rational media

4. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?

   A. emotional appeal
   B. rational appeal
   C. moral appeal
   D. irrational appeal

5. The theme of message content which directs to the audience sense of what is proper and right is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

6. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

   A. integrated marketing communications
   B. integrated strategic channels
   C. integrated outbound channels
   D. none of the above

7. The theme of the message content which is related to self-interest of audience is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

8. The type of communication channel that send message without personal feedback or contact is classified as?

   A. personal communication channels
   B. irrational communication channels
   C. non-emotional communication channels
   D. non-personal communication channels

9. The kind of strategy which is used by the company to achieve advertising objectives is classified as?

   A. advertising strategy
   B. advertising objective
   C. advertising messages
   D. advertising budget

10. The extra payment awarded for sales program and advertising is classified as ___________?

    A. seasonal allowances
    B. trade-off allowances
    C. promotional allowances
    D. trade-in allowances