A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels
Related Mcqs:
- The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - In the communication process, the decoding, encoding, feedback and response are together classified as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties - In the communication process, the media and message are considered as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels - The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy - The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights
