The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

Related Mcqs:

1. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

   A. broadcast media
   B. display media
   C. online media
   D. print media

2. Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?

   A. online media
   B. print media
   C. broadcast media
   D. display media

3. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

4. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

5. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

6. The type of communication channel that send message without personal feedback or contact is classified as?

   A. personal communication channels
   B. irrational communication channels
   C. non-emotional communication channels
   D. non-personal communication channels

7. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. shallow strategy

8. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

9. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

   A. channel coordination
   B. channel conflict
   C. channel trade release
   D. channel distributive rights

10. The type of sales person who work from their offices through internet or telephone are classified as?

    A. channel intermediaries
    B. nominal sales force
    C. inside sales force
    D. outside sales force