A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
Related Mcqs:
- The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation - The pricing strategy in which prices are adjusted for psychological effect is classified as?
A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing - According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses
