A. mobile defense
B. static defense
C. stable defense
D. unstable defenses
Related Mcqs:
- The ‘diversification strategy’ is used to gain market share in __________?
A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets - The defense in which market leader attacks and hits the others flank is classified as ___________?
A. counteroffensive defense
B. preemptive defense
C. offensive defense
D. position defense - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The strategies such as diversification, penetration and market development are the part of __________?
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack - The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?
A. counterfeiter
B. cloner
C. imitator
D. adapter
