A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth
Related Mcqs:
- The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses - The ‘diversification strategy’ is used to gain market share in __________?
A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets - The price margins fall and price competition increases when the index of market penetration is ____________?
A. high
B. low
C. zero
D. fixed - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above - The lower the product-penetration percentage, the ___________?
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power
