A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index
Related Mcqs:
- The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above - The price margins fall and price competition increases when the index of market penetration is ____________?
A. high
B. low
C. zero
D. fixed - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the company with the largest share in market in its industry is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - The estimated share of market in the reference of company’s product is called __________?
A. company demand
B. potential demand
C. estimated demand
D. minimum demand - The strategies such as diversification, penetration and market development are the part of __________?
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs
