A. market challenger
B. market leader
C. market follower
D. market niche
Related Mcqs:
- Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - According to competitive positions, the main focus of market follower strategy is to?
A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance - According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - According to competitive positions, the main focus of market challenger strategy is to?
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps
