A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance
Related Mcqs:
- According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack - According to competitive positions, the main focus of market challenger strategy is to?
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the company with the largest share in market in its industry is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market
