A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company
Related Mcqs:
- Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the company with the largest share in market in its industry is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The basic competitive strategies includes?
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above - The competitive marketing strategies plays a role in companies?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation - In an industry, the group of firm which follows the similar strategy is classified as?
A. outbound group
B. strategic group
C. inbound group
D. comparative group - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing
