A. outbound group
B. strategic group
C. inbound group
D. comparative group
Related Mcqs:
- Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The industry installations and equipment are classified in group of?
A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising
