A. market broadening
B. market diversification
C. market defense
D. market stretching
Related Mcqs:
- The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The industrial strategy to build large scale industries by bidding process is classified as_________?
A. systems buying
B. management supplies
C. systems contracting
D. system selling - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketer who is creative and proactive in marketing strategy is classified as ___________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing - The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
