A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
Related Mcqs:
- Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side - Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketer’s must work hard in the marketing type of___________?
A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching - When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing - The defense which supports possible counterattack of other marketer’s is classified as ____________?
A. counter defense
B. offensive defense
C. position defense
D. flank defense - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
