A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
Related Mcqs:
- The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The company marketing mix that target market segments very broadly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The whole marketing strategy of a company should support?
A. Point of Differentiation
B. Positioning strategy
C. Targeting
D. Both b & c
