A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A. event marketing
B. stress marketing
C. direct marketing
D. indirect marketing - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
