A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
Related Mcqs:
- The company marketing mix that target market segments very broadly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - The process of identifying different competitive forces hierarchy is classified as___________?
A. market penetration
B. market division
C. market partitioning
D. customer classification - The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The market segments must be?
A. attainable
B. measureable
C. accessible
D. all of above - The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
