A. market penetration
B. market division
C. market partitioning
D. customer classification
Related Mcqs:
- In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values - In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family
