The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?

Related Mcqs:

1. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

   A. adding an important feature
   B. triggering emotions to personal values
   C. linking product to engaging issue
   D. linking product to personal situation

2. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

   A. linking product to engaging issue
   B. linking product to personal situation
   C. triggering emotions to personal values
   D. adding an important feature

3. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?

   A. adding an important feature
   B. triggering emotions to personal values
   C. linking product to engaging issue
   D. linking product to personal situation

4. The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

   A. expectancy elaboration model
   B. value elaboration model
   C. elaboration likelihood model
   D. value likelihood model

5. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

6. The strategy of introducing new product in existing market is classified as?

   A. Market development
   B. Market penetration
   C. Product development
   D. Diversification

7. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

   A. inbound promotion
   B. outbound promotion
   C. organizational promotion
   D. consumer promotions

8. The process of introducing a new product into market is called?

   A. commercialization
   B. market testing
   C. free test markets
   D. uncontrolled test markets

9. The market development is the result of introducing?

   A. New product in existing market
   B. Existing product in new market
   C. Existing product in existing market
   D. New products in new markets

10. The parent brand introducing new product within the existing category is considered as __________?

    A. line extension
    B. category extension
    C. parent extension
    D. brand extension