A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature
Related Mcqs:
- The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values - The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model - In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
A. selective market
B. super market
C. extensive market
D. exclusive market - The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above
