A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation
Related Mcqs:
- The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values - The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature - The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept
