The parent brand introducing new product within the existing category is considered as __________?

Related Mcqs:

1. The marketer’s enter in to different product category with the parent brand, is considered as __________?

   A. category extension B. company extension C. company architecture D. company earning rate...

2. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

3. The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

   A. potential extensions B. lifetime extensions C. bait extensions D. visual extensions...

4. The strategy of introducing new product in existing market is classified as?

   A. Market development B. Market penetration C. Product development D. Diversification...

5. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand B. product extension C. sub-product D. parent company...

6. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication B. inspiration C. simplifying D. straddling...

7. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

8. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

9. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

   A. adding an important feature B. triggering emotions to personal values C. linking product to engaging issue D. linking product to personal situation...

10. When the companies combine existing brand with new brands, the brands are called __________?

    A. parent brand B. product extension C. brand extension D. sub-brand...