According to expectancy model, the process of altering beliefs about the brand is classified as___________?

Related Mcqs:

1. According to expectancy model, the redesigning of the whole product is classified as_______?

   A. fake positioning
   B. real positioning
   C. brand positioning
   D. market positioning

2. The ‘expectancy value model’ is classified as __________?

   A. compensatory model
   B. non compensatory model
   C. realistic model
   D. approached model

3. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

4. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

5. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

   A. adding an important feature
   B. triggering emotions to personal values
   C. linking product to engaging issue
   D. linking product to personal situation

6. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

7. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing
   B. selective shopping
   C. selective attention
   D. selective retention

8. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations
   B. sentence associations
   C. Company associations
   D. brand associations

9. According to brand personality traits, the ‘sophistication’ is concluded as brand being?

   A. reliable and intelligent
   B. daring and imaginative
   C. cheerful and wholesome
   D. charming and upper class

10. According to brand personality traits, the ‘excitement’ is concluded as brand being?

    A. outdoorsy and tough
    B. daring and imaginative
    C. cheerful and wholesome
    D. charming and upper class