A. fake positioning
B. real positioning
C. brand positioning
D. market positioning
Related Mcqs:
- According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - The ‘expectancy value model’ is classified as __________?
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model - Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The individuals who request the need of purchasing something are classified as_______?
A. initiators
B. users
C. influencers
D. providers - The industries such as media buying, energy management and advertising agencies are classified as_______?
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources
