A. initiators
B. users
C. influencers
D. providers
Related Mcqs:
- All the individuals and units involved in purchasing process are classified as?
A. buying center
B. influencers
C. deciders
D. gatekeepers - The industries such as media buying, energy management and advertising agencies are classified as_______?
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs - According to expectancy model, the redesigning of the whole product is classified as_______?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning - Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities - The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning - The purchasing agents of the companies in business markets dominate the__________?
A. buyer selection
B. trial suppliers
C. product components
D. supplier selection
