A. buying center
B. influencers
C. deciders
D. gatekeepers
Related Mcqs:
- The individuals who request the need of purchasing something are classified as_______?
A. initiators
B. users
C. influencers
D. providers - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities - The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning - In business buying process, the participants involved are?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - Considering individual customers, the purchasing portion of each buyer is called?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. None of above - All the factors affecting purchasing power of consumers are included in?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. both a and b - The purchasing agents of the companies in business markets dominate the__________?
A. buyer selection
B. trial suppliers
C. product components
D. supplier selection
