A. the cultural environment
B. the demographic environment
C. the economic environment
D. both a and b
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The ads affecting consumer’s subconscious minds are classified as?
A. online advertising
B. subliminal advertising
C. luminal advertising
D. both b and c - The ads affecting consumer’s subconscious minds are classified as?
A. online advertising
B. subliminal advertising
C. luminal advertising
D. both b and c - The cost reduction approach states that product components can be redesigned without affecting performance is classified as___________?
A. product value analysis
B. product performance analysis
C. product cost analysis
D. product marketing analysis - The purchasing agents of the companies in business markets dominate the__________?
A. buyer selection
B. trial suppliers
C. product components
D. supplier selection
