A. buyer selection
B. trial suppliers
C. product components
D. supplier selection
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Related Mcqs:
- In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
- A. fluctuating demand B. stable demand C. unstable demand D. freeze demand...
- In straight rebuy buying mode, the business buyer makes the__________?
- A. fewest decision B. most of the decision C. new decisions D. modified purchases...
- In new-task buying mode, the business buyer makes the__________?
- A. new decisions B. modified purchases C. fewest decision D. most of the decision...
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
- A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...
- Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
- A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets...
- The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
- A. Macro environment B. Microenvironment C. Both a and b D. None of above...
- The business markets buy phases, include:___________?
- A. proposal solicitation B. product specification C. order-routine specification D. all of the above...
- The business markets include:__________?
- A. insurance companies B. public utilities C. government institutions D. all of the above...
- Mostly in the business markets, the number of buyers are_________?
- A. few and small buyers B. few and large buyers C. more and small buyers D. more and large buyers...
- The buying situations in business markets include___________?
- A. straight rebuy B. new task C. modified rebuy D. all of the above...
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