A. buyer selection
B. trial suppliers
C. product components
D. supplier selection
Related Mcqs:
- In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - In straight rebuy buying mode, the business buyer makes the__________?
A. fewest decision
B. most of the decision
C. new decisions
D. modified purchases - In new-task buying mode, the business buyer makes the__________?
A. new decisions
B. modified purchases
C. fewest decision
D. most of the decision - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The business markets buy phases, include:___________?
A. proposal solicitation
B. product specification
C. order-routine specification
D. all of the above - The business markets include:__________?
A. insurance companies
B. public utilities
C. government institutions
D. all of the above - Mostly in the business markets, the number of buyers are_________?
A. few and small buyers
B. few and large buyers
C. more and small buyers
D. more and large buyers - The buying situations in business markets include___________?
A. straight rebuy
B. new task
C. modified rebuy
D. all of the above