Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

Related Mcqs:

1. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

2. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

   A. channel view marketing
   B. adaptation marketing
   C. sustainable marketing
   D. executive style marketing

3. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

4. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

5. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

6. The kind of understanding the company gets from marketing information is known as?

   A. marketing information system
   B. customer insights
   C. competitive marketing database
   D. variable testing data base

7. The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?

   A. qualifying
   B. prospecting
   C. follow up
   D. approach

8. A written document that summarizes the marketing objectives and how to achieve them is called __________?

   A. corporate plan
   B. strategic plan
   C. marketing plan
   D. marketing objective

9. In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?

   A. horizontal axis
   B. vertical axis
   C. market equilibrium point
   D. Company’s equilibrium point

10. The market which is not affected by marketing expenditures of other companies in industry is called ___________?

    A. expanding expenditure
    B. limited expenditure
    C. expansible market
    D. no expansible market