A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - A company’s microenvironment, the ‘internal publics’ consists of?
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers - A company’s microenvironment, the ‘local publics’ consists of?
A. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b - A company’s microenvironment, the ‘citizen-action publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. both b and c - A company’s microenvironment, the ‘financial publics’ consists of?
A. banks
B. investment analysis
C. stockholders
D. all of above - A company’s microenvironment, the ‘general publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. public image - A company’s microenvironment, the ‘general publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. public image - A company’s microenvironment, the ‘media publics’ consists of?
A. newspapers
B. blogs
C. internet media
D. all of above - Segmentation of international markets on the basis of stability of governments is included in?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors