A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
Related Mcqs:
- Segmentation of international markets on the basis of overall economic development is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - Segmentation of international markets on the basis of monetary regulations is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - Segmentation of international markets on the basis of common languages, religions and customs is example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - Segmentation of international markets such as amount of bureaucracy in a country is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The international markets can be segmented on the basis of factors such as?
A. geographic location
B. cultural factors
C. economic factors
D. all of above - The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The segmentation based on climate basis is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
