Segmentation of international markets such as amount of bureaucracy in a country is an example of?

Related Mcqs:

1. Segmentation of international markets on the basis of overall economic development is an example of?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. political and legal factors

2. Segmentation of international markets on the basis of stability of governments is included in?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. political and legal factors

3. Segmentation of international markets on the basis of monetary regulations is an example of?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. political and legal factors

4. Segmentation of international markets on the basis of common languages, religions and customs is example of?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. political and legal factors

5. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. political and legal factors

7. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

8. The ‘market segmentation’ includes?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. all of above

9. In market segmentation evaluation, the factors must be considered are?

   A. segment size and growth
   B. segment structural attractiveness
   C. company objective and resources
   D. all of above

10. The segmentation of the market having similar buying behaviors but located in different countries?

    A. intermarket segmentation
    B. intramarket segmentation
    C. international market
    D. domestic markets