A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets
Related Mcqs:
- The segmentation of market in groups having similar needs and wants is known as?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
A. motivation route
B. elaboration cue
C. central route
D. value route - The organization’s buying behaviors of raw materials for production purposes is called?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above - The division of market on the basis of separate needs and behaviors is called?
A. market segmentation
B. targeting
C. differentiation
D. positioning - The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
