A. motivation
B. perception
C. beliefs and attitudes
D. all of above
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The organization’s buying behaviors of raw materials for production purposes is called?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention
