The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

Related Mcqs:

1. The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?

   A. inbound advertising B. outbound advertising C. online advertising D. buzz advertising...

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...

3. The low involved buying behavior of consumers while perceiving significant differences between brands is called?

   A. complex buying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behavior...

4. The customer buying behavior such as little planning before buying products is included in?

   A. convenient specialty products B. unsought products C. sought products D. convenient products...

5. The government buying consists of weapons and other communication system is called_________?

   A. systems contracting B. system selling C. systems buying D. dealers...

6. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain B. consumer to consumer domain C. business to consumer domain D. business to business domain...

7. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products B. pleasing products C. salutary products D. desirable products...

8. In the buying process, the group that have indirect impact on consumers is classified as __________?

   A. primary groups B. secondary groups C. membership groups D. formal groups...

9. The ‘psychological factors’ that affect consumer’s buying behaviors includes?

   A. motivation B. perception C. beliefs and attitudes D. all of above...

10. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

    A. selective attention B. selective noticing C. selective shopping D. selective ad watching...