The government buying consists of weapons and other communication system is called_________?

Related Mcqs:

1. The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

   A. selective distortion
   B. subliminal perception
   C. selective retention
   D. selective attention

2. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

3. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

4. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

   A. integrated marketing communications
   B. integrated strategic channels
   C. integrated outbound channels
   D. none of the above

5. To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

   A. new task
   B. modified rebuy
   C. straight rebuy
   D. solutions selling

6. The customer buying behavior such as little planning before buying products is included in?

   A. convenient specialty products
   B. unsought products
   C. sought products
   D. convenient products

7. The role of people in buying decision consists of ___________?

   A. influencer and initiator
   B. decider
   C. buyer and user
   D. all of the above

8. Buying of products by government agencies is classified as?

   A. business markets
   B. reseller markets
   C. government markets
   D. international markets

9. In the communication process, the media and message are considered as?

   A. communication tools
   B. communication channels
   C. communication functions
   D. communication parties

10. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

    A. push strategy
    B. pull strategy
    C. bundle strategy
    D. shallow strategy