A. influencer and initiator
B. decider
C. buyer and user
D. all of the above
Related Mcqs:
- When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The first step in buying, decision process is to__________?
A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The government buying consists of weapons and other communication system is called_________?
A. systems contracting
B. system selling
C. systems buying
D. dealers - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter
