A. need recognition
B. information search
C. purchase decision
D. both b and c
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - The buyer decision process starts with?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - The stage in which the business buyer invites supplier to submit proposals is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification - The mental process in which customer ends up as buyer of a new product is called?
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
