A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
Related Mcqs:
- In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - The business buying process starts with the?
A. problem recognition
B. general need description
C. product specification
D. supplier search - The mental process in which customer ends up as buyer of a new product is called?
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior - The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
A. pre-approach
B. sales nomination
C. qualifying
D. prospecting - The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The first step in buying, decision process is to__________?
A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates - The first level of planning starts with __________?
A. corporate planning
B. division planning
C. business planning
D. product planning
