A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
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Related Mcqs:
- In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
- A. need recognition B. information search C. evaluation of alternatives D. both b and c...
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
- A. need recognition B. information search C. purchase decision D. both b and c...
- In the buyer decision process, the percentage of potential customers in a given target market is called __________?
- A. customer funnel B. company funnel C. marketing funnel D. retailers funnel...
- The business buying process starts with the?
- A. problem recognition B. general need description C. product specification D. supplier search...
- The mental process in which customer ends up as buyer of a new product is called?
- A. adoption process B. cognitive dissonance C. pre purchase behavior D. post-purchase behavior...
- The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
- A. pre-approach B. sales nomination C. qualifying D. prospecting...
- The formal decision making process by which large organization buy the services and products is classified as_________?
- A. organizational buying B. large buying C. small buying D. procedure buying...
- The first step in buying, decision process is to__________?
- A. recognize problem B. search of information C. deciding information sources D. problem analysis...
- The percentage or number of customers who move from one level to next level in buying decision process is called ________?
- A. conversion rates B. marketing rates C. shopping rates D. loyalty rates...
- The first level of planning starts with __________?
- A. corporate planning B. division planning C. business planning D. product planning...
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