A. corporate planning
B. division planning
C. business planning
D. product planning
Related Mcqs:
- The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - The last divisional level for firm’s planning is __________?
A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level - At the final level of planning products, the planners turn the actual product into?
A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy - For the planning of period, the development of specific goals is called __________?
A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective - The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates - Good marketing is no accident, but a result of careful planning and __________?
A. Execution
C. Strategies
D. Tactics
E. Research - The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing - The marketing strategy starts with?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation - The buyer decision process starts with?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
