The mental process in which customer ends up as buyer of a new product is called?

Related Mcqs:

1. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

   A. need recognition
   B. information search
   C. evaluation of alternatives
   D. both b and c

2. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

3. If product performance exceeds customer expectations, the customer is?

   A. satisfied
   B. dissatisfied
   C. delighted
   D. none of above

4. The process of defining customer focuses on selling a product to existing market is called _________?

   A. target market definition
   B. strategic market definition
   C. financial market definition
   D. business analysis definition

5. The higher is the gap between product performance and customer expectations, the customer is?

   A. more satisfied
   B. more dissatisfied
   C. more delighted
   D. none of the above

6. If customers perceive that price of product is less than the value it provides to customer then the customer?

   A. would buy product
   B. would not buy product
   C. would get free products
   D. would get discount

7. If customers perceive that price of product is greater than the value it provides to customer then the customer?

   A. would get free products
   B. would get discount
   C. would buy product
   D. would not buy product

8. The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?

   A. our product purchase intention
   B. other product purchase intention
   C. our product perception
   D. other product perception

9. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition
   B. information search
   C. purchase decision
   D. both b and c

10. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

    A. customer funnel
    B. company funnel
    C. marketing funnel
    D. retailers funnel