Competitive Advantage

A. beliefs and attitudes
B. social class
C. occupation
D. roles and status

A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior

A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior

A. Two types
B. Three types
C. Four types
D. Five types

A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above

A. satisfied
B. dissatisfied
C. delighted
D. none of above

A. upper middles
B. working class
C. middle class
D. upper uppers

A. minority groups
B. stockholders
C. Community organizations
D. public image

A. relative advantage
B. divisibility
C. communicability
D. compatibility

A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment