A. beliefs and attitudes
B. social class
C. occupation
D. roles and status
0
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
0
The mental process in which customer ends up as buyer of a new product is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
0
The types of consumer buying behavior are?
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
0
In ‘adoption process for new products’, the customer seek information in the?
A. Two types
B. Three types
C. Four types
D. Five types
0
If product performance exceeds customer expectations, the customer is?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above
0
In social class grouping, the white and blue collar workers with average pay can be classified as?
A. satisfied
B. dissatisfied
C. delighted
D. none of above
0
A company’s microenvironment, the ‘general publics’ consists of?
A. upper middles
B. working class
C. middle class
D. upper uppers
0
The tendency to which experiences of potential customers fits with the innovation is called?
A. minority groups
B. stockholders
C. Community organizations
D. public image
0
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
Download App