A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
Related Mcqs:
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. belief
B. attitude
C. learning
D. both b and c - In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage - In PLC stages, the stage in which sales and profits declines is called?
A. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage - In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
A. growth stage
B. repetition stage
C. turbulent stage
D. non-turbulent - According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage - According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
A. introduction stage
B. turbulent stage
C. innovation stage
D. non-profit stage - In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. testing stage
B. development stage
C. buying stage
D. merger stage
