A. late majority
B. early majority
C. laggard
D. early adopter
0
In the new product development process, after the analysis of business the next step to be taken is?
0
The products such as “VHS tapes” are examples of?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing
0
The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. product classes
B. product forms
C. branding
D. product perception
0
The major sources of ideas for product development comes from?
A. sales concept
B. product idea
C. product image
D. customer management
0
In the communication process, the decoding, encoding, feedback and response are together classified as?
A. internal sources
B. external sources
C. product lines extension
D. both a and b
0
The profits related to the new product in its introductory stage are?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
0
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. negative
B. continuously rising
C. higher
D. declining
0
The customers in growth stage of life cycle of products are classified as?
A. online media
B. print media
C. broadcast media
D. display media
0
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. innovators
B. early adopters
C. middle majority customers
D. laggards
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