Direct and Online Marketing

A. late majority
B. early majority
C. laggard
D. early adopter

A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing

A. product classes
B. product forms
C. branding
D. product perception

A. sales concept
B. product idea
C. product image
D. customer management

A. internal sources
B. external sources
C. product lines extension
D. both a and b

A. communication tools
B. communication channels
C. communication functions
D. communication parties

A. negative
B. continuously rising
C. higher
D. declining

A. online media
B. print media
C. broadcast media
D. display media

A. innovators
B. early adopters
C. middle majority customers
D. laggards

A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal